Why Audits Matter
You cannot improve what you do not measure. Most businesses have blind spots—a wrong phone number on Yelp, slow loading pages, missing schema markup, or reviews going unanswered for months. Each issue quietly costs customers.
A comprehensive digital audit identifies every gap and prioritizes fixes by impact. The result is a clear action plan that moves the needle fastest.
Google Business Profile (10 Points)
1. Profile 100% complete. 2. Correct NAP data. 3. Proper primary and secondary categories. 4. 50+ photos uploaded. 5. Hours updated for holidays. 6. Products/services listed. 7. Posts within last 7 days. 8. All reviews responded to. 9. Q&A section populated. 10. Attributes fully tagged.
Website (15 Points)
1. Loads under 2.5 seconds. 2. Mobile-responsive. 3. HTTPS enabled. 4. Clear CTA above fold. 5. Click-to-call on mobile. 6. Schema markup implemented. 7. Meta titles and descriptions unique per page. 8. H1 tags optimized. 9. Internal linking structure. 10. Blog with fresh content.
11. Contact form functional. 12. Google Analytics connected. 13. Search Console verified. 14. Sitemap submitted. 15. No broken links or 404 pages.
Citations and Listings (10 Points)
1. Apple Maps claimed. 2. Bing Places claimed. 3. Yelp claimed. 4. Facebook page optimized. 5. Industry directories listed. 6. NAP consistent across all. 7. No duplicate listings. 8. Aggregator data correct. 9. Chamber of commerce listed. 10. Professional association listed.
Reviews and Reputation (10 Points)
1. 50+ Google reviews. 2. Average 4.5+ stars. 3. Reviews within last 30 days. 4. All reviews responded to within 48 hours. 5. Review generation system active. 6. Yelp reviews monitored. 7. Facebook reviews monitored. 8. Industry-specific review sites covered. 9. No unresolved complaints. 10. Review response templates personalized.
How BPB Helps
We perform comprehensive digital audits for every client during onboarding. The audit drives our strategy and ensures we are fixing the highest-impact issues first. Request a free audit to see where you stand.